Monday, November 12, 2007

Harrying Headlines

Have you noticed how many headlines grab your attention, but in reading the article, you can't help but feel you were misled? I have one that I just have to share, because it makes the point so well, and this isn't from that "liberal media" that's trying to influence and scare everyone! No, this is from the "fair and balanced" camp! It's just another example of the media's resolve to keep this nation in an uproar over something. The Headline reads: Report: Car Company Considers Vehicle for Exclusively for Muslims

http://www.foxnews.com/story/0,2933,310677,00.html
Upon reading the report, I discovered that the car company is a Malaysia-based car maker that appears to make cars in a region of the world that is predominantly Muslim. The article also reveals that many Muslims in that part of the world do not own cars, so to enhance marketing, the car maker is considering some "features" to appeal to the Muslim world, like a compass that points to Mecca, and a special compartment for the Quran and head scarves.
Although, I have no use for these particular features, I was shocked that FOXNews found this newsworthy, and I did suffer a pang of guilt that accomodations for religious articles are not an issue in making a car purchase, here. American car makers have been adding features to their products for years to appeal to their customers, but never of a religous nature. And Japanese car makers have added features that are not specific to a culture or demographics, per se, but appealed to efficiency and economics. So, with that being said, let's analyze for a moment just what a car company is promoting when they offer features that appeal to a certain group of people. Awhile back, I remember the Eddie Bauer name of vehicles, and I drive a Cadillac, which is all about appealing to comfort rather than economy. My last Cadillac had cigarette lighters on every door and one in the dash. Now that smoking is no longer politically correct, many American vehicles come equipped with beverage holders, phone adapters, CD holders, DVD players and monitors, and GPS screens. It really is all about accomodating the purchaser. It's called free enterprise. I guess what I learned from the Fair and Balanced Report was the difference of priorities that the auto manufacturers were attempting to accomodate. The Muslim car is being considered to accomodate their religious priorities, where as the rest of the automakers are trying to appeal to different ones. I would guess if money, luxury and entertainment were not the main priorities of most American car purchasers, our auto makers would also have to consider other factory incentives.
For where your treasure is, there will your heart be also. New Testament

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